As mentioned in the previous post, film trailers have a talent for popping up anywhere and everywhere throughout our days.
Common places to find trailers involve; social media, websites, cinemas, television. All of which are great ways - for a distribution team - to get their films out their. Just think about how many film trailers have popped up on your Facebook news feed this past week. When a trailer goes up on Facebook it already has a target audience - it will be posted onto pages of other films by the same production team - but, if one person that sees it shares the trailer, it can easily reach another 200 people. Now what if it gets 10k shares? That's a much wider audience, right?
When it comes to trailers being shown before a movie in the cinema, they will be tuned to fit the film that's about to be showcased. Where better to advertise a horror film than in a dark room full of people about to watch a horror film?
Although there are/have been arguments surrounding what trailers should be shown on television at what times, it's still a great way to find an audience. but also to get people talking about films you want them to go and see.
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