The main job for a film trailer is to showcase the best bits of the film, the bits that are most likely to draw in a bigger audience and thus a bigger revenue.
By showcasing the best bits of film you do need to be careful, sometimes the trailers can outdo the film and thus the film will be disappointing for people who have paid money to go and watch it.
When the matrix was released they featured a new camera shot which had never been seen before, by introducing something like that in a trailer it adds to the hype surrounding the film and it's techniques.
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