Film trailers will be aimed towards a set target audience throughout production. This target audience will be entirely relevant to the target audience of the film. For example, a horror film is not likely to have a trailer aimed towards young children.
If the trailer is aimed towards the wrong target audience in comparison to the film then it isn't as likely to be successful as it won't draw specific people in to the film. Trailers can address their different audiences in many ways; stars, techniques and genres mainly. Linking back to where, trailers designed for a younger audience are more likely to be shown on television (children's channels) or before a new child's film. This way it attracts the correct audience.
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